We Won! Dos Equis Removes Sexist Hunting Ad

Dos Equis has agreed to stop running an ad that appeared to advise men on hunting women (as in hunting with spears).

Last month I wrote about a sexist ad Dos Equis was running that advised men to “[a]pproach women like you do wild animals, with caution and a soothing voice.” I asked readers to contact Dos Equis and share their thoughts about the ad, and apparently people did. Yesterday Heineken, Dos Equis’ manufacturer, called to say that they had decided to remove the ad, even though they had reviewed it and concluded that it met their standards.

The Heineken representative I spoke with said the ad should be gone within two weeks. If you spot it anywhere after that, please post a comment here to let me know!

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One thought on “We Won! Dos Equis Removes Sexist Hunting Ad

  1. fdsfsdgfsg says:

    shut up. let the world have fun, its because of self righteous people like you who make the world a boring and shitty place. have fun with your plain life because you hate everything that breaks any sort of norm so you feel the need to ruin it. Go be miserable somewhere else, you probably complain 24/7. If you honestly take a piece of paper that serious you really must have nothing better to do with your time. Grow up.

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